Independent consulting firm office

About Itirium Group

Independent AV consulting, founded in Houston in 2018. No hardware sales, no install, no margin on equipment. Every person on the work has been in commercial AV for 25 years or more. Whatever your room is, one of us has already designed it, built it, or supported it.

Itirium Group was founded in Houston in 2018 by Steven Spruell, CTS-D. He has worked in commercial AV since 2000. For fifteen of those years he owned an AV integration company in Houston, and he has designed and built AV solutions for virtually every category of venue, including corporate offices, houses of worship, education, performance halls, operations centers and sports venues.

We are independent consultants - we do not sell hardware, we do not install, we take no margin on equipment, and we take no referral fee from the people who install it. We know what an integrator's bid is built to hide, because we used to write them. There is nothing for us to upsell.

We write the standards, the lifecycle and the after-hours paths for rooms you already own. We do not take the estate off your org chart. Your staff runs the rooms once they have something to run them from. The standards. We own the process.

Who is on the work

Along with Steven, you get access to a curated group of AV subject-matter experts (SME's), each with 25 or more years in commercial AV. They came up the same way he did, on rooms for some of the largest companies in the world. All are recognized industry experts in one or more of our four disciplines - Design, Build, Support and AV over IT. We have designed, built, or supported AV in corporate headquarters, refineries, hospitals, campuses, operations centers, manufacturing plants, aerospace facilities, houses of worship, museums, family entertainment centers, water parks, and stadiums.

Between us there is no commercial AV problem we have not already seen. That is the reason our firm exists. Whatever the room is, one of us has already designed it, built it, or been the one called when it went down. Your project will not be the first time we meet the problem.

Itirium Group on LinkedIn

How we conduct business

We tell you the truth about the room.

Including the version where we tell you that you don't need us.

No margin, no referral fee.

We don't take any margin on equipment nor referral fee from the people who install it.

Your staff keeps the rooms.

If the standard only works while we are on retainer, we wrote it wrong.

Scope is written before the work starts.

If it needs to grow, you'll hear it from us before we spend the money, not on the invoice.

What we see stays with us.

That includes your ticket queue, your contracts, and the room that embarrassed somebody in front of the board.

Guiding Principles

Our owners are guided by Christian principles in how we conduct business. We conduct ourselves with integrity, honesty, and respect in every dealing.

Bring us the room.

Give us 20 minutes. We'll tell you what to do first, what to keep, what to toss, and what to never do again.

Book a 20-min call